Own was at a critical point in their history
and were ready to tell their story.
Launched Own’s inaugural media campaign that ran over 18 months. Partnered with their internal creative team, we developed a media strategy that included premium print placements in the US and UK, digital geofencing, UBER placements and street marketing surrounding key events such as SalesForce’s DreamForce.
121% surge in web traffic
290% increase in direct traffic
20% uplift in brand awareness
The resulting increase in brand awareness positioned Own for its successful acquisition by SalesForce.
