Challenged to improve brand awareness for Thor Kitchen Appliances, we created a campaign that leaned into Thor’s bold name and unique brand character to create an approach that would work for both B2B and B2C audiences. In contrast to the category’s stark and sterile approach, our value proposition was to make Thor accessible and fun amongst it’s too serious competitors.

Armed with a 360 media activation strategy that included premium print placements, digital banners & video, social, OTT & experiential, web traffic increased by 30% and a sales boost at primary retail partners by 10%-25%.